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Digitalization is a game-changer, not the least for sales and marketing. But those who get it wrong or don’t keep up with it will struggle. Sometimes you hear the word “digitalize” uttered like a magic mantra. But there is no magic. Art is in doing it right and for the…

With computer-aided business intelligence, you can keep an eye on what’s happening with your competitors. For example, when someone goes bankrupt, has a quality problem, or a key person leaves their client, it might be time to introduce yourself and try to take over that client. Prepare your company by…

That’s the perennial million-dollar question, and in the digital age, it’s reached a whole new dimension. Anyone working in marketing or sales knows how hard it is to attract new customers, let alone how much it costs. The truth is that today we compete with so much more than just…