- Promote content relevant to your target audience
Find out who your customers are and what they usually read. In B2B, you can establish the first contact with the customer using Linkedin, Google Ads, or another social network where your customers spend their time.
- Gather information about who wants to read about you
Create a form where your customers can register for mailings from you and automatically add them to your lists.
- Create at least seven blog posts based on your customers’ interests
The reader needs to be contacted seven times to generate a response on average. Therefore, distributing these blog posts to your mailing list at regular intervals can increase engagement from your readers.
- Every ten contacts generate business
You will need to reach out to as many people as possible. On average, only 1 out of 10 contacts becomes customers.
- To generate ten customers, you need to reach out 700 times
You need to contact each potential customer seven times, and only 1 in 10 contacts become customers, meaning that generating ten customers requires you to reach out 700 times. This will either be very expensive or simply not possible without some form of automation. Therefore, you should schedule the mailings to your target audience at set intervals.
- Use different channels to reach out
It would be best to use multiple channels, such as email, SMS, and social media, to contact your audience, as people prefer to interact with different media types. Diversifying your communication will increase the engagement you generate.
- If you get a response, reply quickly and personally
We recommend that you integrate a Customer Relationship Management (CRM) system to handle your responses. There are many free CRM systems out on the market!
Read more about how to create your own automized sales process in Bosbec WE below, or contact us to book a demo!
With Bosbec WE, you’ll get a fully automated sales process for only €99 per month!
We also have an eager support team happy to help if you want to start building on your own solutions! You’ll find us on the help pages!